Importance of Digital Marketing
Marketing is the key to succeed your business. We do different kind of marketing to reach our product or service to the customers / audience. In traditional marketing strategies its very difficult to reach your advertisements to the right audience. Here comes the importance of digital marketing.
Digital marketing is budget friendly when we are comparing it with other marketing strategies. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.
Reaches the right people on the right place
Social Media is where people are. But do people buy things there?
One of the top 10 reasons people say they’re on social media is to buy products advertised to them. They spend around 37% of their social media time interacting with branded content.
More Advanced Analytics
When we do some TV ad’s we can’t track it very well like we don’t know how much people actually noticed our add or we don’t know how they interacted with our add. When it comes to digital marketing we do have opportunities to analyze the response of our advertisement.
Digital marketing makes it easy to comment on issues and controversies that relate to your product or your industry. In this way, you can establish yourself as an authority on such topics, leading readers to trust you, come back for more information, and eventually make a purchase